{
  "name": "SwitchRoute",
  "version": "1.0",
  "updated": "2026-10",
  "purpose": "A clear, useful route through AI tools, software alternatives, open-source projects, and browser utilities.",
  "tagline": "Free AI Tools, Smarter Alternatives & Open Source",
  "brandPromise": "Find a smarter route to your tools.",
  "personality": [
    "Useful",
    "Clear",
    "Curious",
    "Independent",
    "Transparent",
    "Modern"
  ],
  "typography": {
    "family": "Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, sans-serif",
    "display": {
      "size": "48–60px",
      "weight": 800,
      "tracking": "tight"
    },
    "heading": {
      "size": "24–32px",
      "weight": 700
    },
    "body": {
      "size": "14–18px",
      "weight": 400,
      "lineHeight": 1.6
    },
    "metadata": {
      "size": "11–12px",
      "weight": 600,
      "letterSpacing": "0.08–0.14em",
      "transform": "uppercase"
    }
  },
  "colors": {
    "midnight": {
      "hex": "#080D18",
      "rgb": "8 13 24",
      "role": "Dark page canvas"
    },
    "deepNavy": {
      "hex": "#13294A",
      "rgb": "19 41 74",
      "role": "Depth and large surfaces"
    },
    "routeBlue": {
      "hex": "#60A5FA",
      "rgb": "96 165 250",
      "role": "Primary accent in dark theme"
    },
    "routeCyan": {
      "hex": "#22D3EE",
      "rgb": "34 211 238",
      "role": "Gradient start and supporting accent"
    },
    "routeViolet": {
      "hex": "#8B5CF6",
      "rgb": "139 92 246",
      "role": "Gradient end and secondary accent"
    },
    "mist": {
      "hex": "#F1F5F9",
      "rgb": "241 245 249",
      "role": "Primary dark-theme text"
    },
    "slate": {
      "hex": "#94A3B8",
      "rgb": "148 163 184",
      "role": "Secondary dark-theme text"
    },
    "darkBorder": {
      "hex": "#29384F",
      "rgb": "41 56 79",
      "role": "Dark-theme card and divider border"
    },
    "lightCanvas": {
      "hex": "#F8FAFC",
      "rgb": "248 250 252",
      "role": "Light-theme page canvas"
    },
    "lightSurface": {
      "hex": "#FFFFFF",
      "rgb": "255 255 255",
      "role": "Light-theme cards and controls"
    },
    "lightInk": {
      "hex": "#0F172A",
      "rgb": "15 23 42",
      "role": "Light-theme primary text"
    },
    "lightBlue": {
      "hex": "#1D4ED8",
      "rgb": "29 78 216",
      "role": "Accessible primary accent in light theme"
    },
    "lightBorder": {
      "hex": "#DAE2EB",
      "rgb": "218 226 235",
      "role": "Light-theme card and divider border"
    }
  },
  "gradient": {
    "name": "Route gradient",
    "css": "linear-gradient(90deg, #22D3EE 0%, #60A5FA 52%, #8B5CF6 100%)"
  },
  "layout": {
    "spacingBase": "4px",
    "spacingScalePx": [
      4,
      8,
      12,
      16,
      24,
      32,
      48,
      64
    ],
    "radius": {
      "control": "8–10px",
      "card": "16px",
      "feature": "24px"
    },
    "borderWidth": "1px",
    "motion": "Subtle 160–220ms transitions; respect prefers-reduced-motion."
  },
  "logo": {
    "preferred": "Use the supplied SwitchRoute route-mark SVG and keep its original proportions and gradient.",
    "clearSpace": "At least the width of one route endpoint around the mark.",
    "doNot": [
      "Stretch or redraw the mark",
      "Add shadows or effects to static logo files",
      "Use the old Tech Hacks AI name as the current wordmark"
    ]
  },
  "voice": {
    "use": [
      "Direct, useful language",
      "Explain free access and limits precisely",
      "Link to official pricing, product, and licensing sources",
      "State uncertainty or dated verification clearly"
    ],
    "avoid": [
      "Unsupported #1/best claims",
      "Calling a trial unlimited or completely free",
      "Implying endorsement without evidence"
    ]
  },
  "accessibility": {
    "contrast": "Meet WCAG contrast guidance for text and controls.",
    "focus": "Keep keyboard focus visible.",
    "color": "Do not use colour alone to communicate status.",
    "motion": "Respect prefers-reduced-motion."
  },
  "assets": {
    "routeMark": "/favicon.svg",
    "socialCard": "/social-card.svg",
    "brandKitPage": "https://switchroute.in/brand-kit"
  }
}